What is Search Engine Optimisation?
Search engines such as Google scour through billions of websites and pieces of content and evaluate thousands of online factors to determine which websites are going to answer a users search query.
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The search engines do this by "crawling" and "indexing" content and then they order the relevant content by how well they match the users search. And if you want your website to be crawled and you want it to rise up the search engine ranks, you need to increase the technical quality of your site and you also need to improve the quality of your site content - regularly.
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SEO has been a part of digital marketing since the beginning of search engines, and it is a science in its own right. It takes hard work and time to implement a successful SEO strategy - however, once your site begins to rise in the search engines results - the long term value is unmatched.
Can prospective customers find your company online when searching for your products and services?
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Burhan Artworks follows tried and tested SEO services processes that we constantly improve and refine to maximize the effectiveness of online campaigns, thereby increasing traffic, sales, and business growth.
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Effective SEO helps you generate high volumes of quality business leads through your website and also transforms your website from a simple online informational resource into an active sales platform.
Outstanding SEO Increases Essential Business Leads
A Background on SEO
Search Engine Optimization is one of the oldest forms of Digital Marketing with its roots going back as far as the early nineties. It wasn't however until 1997, when Google was formally launched that website owners began to understand the power of search engines and the subsequent benefits of a website ranking at the very top of search engine results pages. In essence, websites that rank well, drive more traffic and have a greater opportunity of generating leads and business than those who do not rank as well.
Google developed their algorithm in those early days and this formula created the foundations for what has turned Google from a small start-up founded in a Palo Alto garage, into a juggernauth that it is today, valued at close to $1 trillion.
The earliest Search Engine Optimizers were those who tested the boundaries of these algorithms in an attempt to understand how a website can rank higher than another and once results started to indicate a logic behind these rankings, Search Engine Optimization or SEO as it is more commonly known, was born and with it a new industry. Today, there are hundreds of thousands of SEO agencies, SEO professionals and SEO experts located in virtually every town and city around the world.
SEO in 2022 - A New Approach is Required
Clearly, a lot has changed with Search Engine Optimisation (SEO) since 1997, but today, the entire SEO approach needs to be looked at differently if you want your business to gain long-term benefits. Businesses should no longer simply want their website optimised for the search engines, they should put a strategy in place that helps them OWN the search engine results.
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At Burhan Artworks, we are here to help you own the search results. We know that SEO is not easy and that it takes a considerable amount of time and effort for it to work effectively, and this is why we believe that the first step to Search Engine Ownership lies in explaining to our clients just how SEO works and why it works. Without an understanding of the process, a business will never reach its full online potential and on the back of this, opportunities will be lost.
